Profile image
Hey there 👋
I'm Hernán Estupiñán
Growth Marketing and Product Specialist I am a Growth Marketing and Product Development Specialist with over 10 years of experience, dedicated to scaling businesses from conceptualization to sustained profitability. My expertise is rooted in growth engineering, B2B marketing automation, and data-driven strategies, with a proven track record of optimizing key metrics: achieving 50% CAC reduction , increasing ROI by over 70% , and boosting lead conversion by up to 300%.

My product approach is deeply based on Lean Startup and Agile methodologies, ensuring product-market fit and continuous validation. I specialize in rapid prototyping and MVP development using an advanced technological stack , including tools like Bubble, Webflow, Bolt, and Cursor (low-code/no-code), alongside automation and outreach platforms such as Apollo, Sales Navigator, Instantly, and Hunter for efficient funnel execution. I am also the Founder of vehement.co and hazlolatam.com.

I currently lead multidisciplinary Growth, Marketing, and Product teams with a clear results-oriented focus. My leadership commitment involves translating data insights into actionable strategies to generate sustainable growth , scaling operations from internal projects to managing multiple simultaneous clients with significant budgets